My collaborators and I created the promotional material for SHOWCASE 2018. SHOWCASE is the annual fashion show, hosted by the Apparel Design and Merchandising Department at Appalachian State University. The show provides an opportunity for senior designers to showcase their final apparel collections. Because we were not redesigning the logo, we decided to come up with a concept around a color scheme. We felt this would ground our design and give us a stronger direction to pursue. After in depth research, we happened upon the Pantone Color of the Year, Ultra Violet. It was described as a, "dramatically provocative and thoughtful purple shade, which communicated originality, ingenuity, and visionary thinking that points us to the future." We felt that this summarized the collections of the students participating in the show. Inspired by the materials used in each unique collection, we used stitching and fabric textures as visuals for the printed materials we created.
In collaboration with Melanie Passajou-Dick + Brigette Rogers
Original logo by Devan Brush and Adam Lucas
